Apr 22 2011
Green Week?! What?!
HAPPY EARTH DAY!
If you did notice lately, it is very “hip” to “green.” I’m watching my favorite Thursday night NBC comedy shows, and seeing all these public service announcements for “green week.” Heck, even the NBC peacock logo is green this week! Check out NBC’s slick website: http://www.nbc.com/Green/
And, FOX is getting in on the act too. Check out their slick website: http://www.fox.com/greenitmeanit/
This type of public relations stuff is called “greenwashing.” Here’s a definition (can’t find or recall the source):
Greenwashing is the unjustified appropriation of environmental virtue by a company, an industry, a government, a politician or even a non-government organization to create a pro-environmental image, sell a product or a policy, or to try and rehabilitate their standing with the public and decision makers after being embroiled in controversy.
So, why is what NBC or Fox doing this week considered sorta sly? Well…do you think the network executives are doing it for the network or us (or both)? You decide.
If you want to know more, here are a few “watchdog” sites that monitor greenwashing:
So, be a smart consumer, not all that is green is good. ANY group can claim to be green-there is no government standard! Love to discuss any of this with any of you here or in class one day…can you think of other examples you’ve seen?