EARTH DAY and “greenwashing”
HAPPY EARTH DAY!
If you did notice lately, it is very “hip” to “green.” Here’s a definition (can’t find or recall the source):
Greenwashing is the unjustified appropriation of environmental virtue by a company, an industry, a government, a politician or even a non-government organization to create a pro-environmental image, sell a product or a policy, or to try and rehabilitate their standing with the public and decision makers after being embroiled in controversy.
So, why is what NBC or Fox doing this week considered sorta sly? Well…do you think the network executives are doing it for the network or us (or both)? You decide.
Here are a few websites of big companies that you can check for yourself:
BP or “Beyond Petroleum” is saving the world? Have you seen this slick cartoon ad campaign on TV? Check out the “green” gas station:
http://www.bp.com/heliospower/modularhome.do?categoryId=2210&contentId=7030154
NBC Green Week:
Finally, here are a few “watchdog” sites that monitor greenwashing:
Sourcewatch:
http://www.sourcewatch.org/index.php?title=Greenwashing
Greenwashing.net
Corpwatch:
http://www.corpwatch.org/article.php?list=type&type=102
Be a smart consumer…love to discuss any of this with any of you one day…
