Mar 08 2010

Appealing to the Consumer

Published by under On My Mind,Random,Syd

While we have not directly talked about it in class, we have mentioned how many companies are trying to become more ‘green’ or environmentally friendly because that seems to be what the consumer wants. Here are two commercials that I have seen recently displaying that:

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Dec 19 2009

Greenwashing?

Published by under Mr. W,On My Mind,Random

So, I’m sitting around recovering from hip surgery and watching a LOT of TV these days…in fact, was watching the ESPN broadcast of the Kansas-Michigan “Green Game” this afternoon. I know labeling things “green” has become the super-hip thing to do over the last 4-5 years, but this was the first time I had seen [...]

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